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Include video in your marketing mix Marketing International

The popularity of video online has been rising for several years, and there is no sign of slowing it down. In fact, the Interactive Advertising Bureau, said today that advertisers spent 18.2% more in the first quarter of 2008 than they did at the same time last year. And it is during a recession. During the same time, television advertising has declined by just over 10%.

Why? Because advertisers know that online advertising is the target audience and people watching.

For your international marketing plan, the video is one of the best ways to mobilize people in countries where you do not have an office. The cost is low, the market penetration is targeted and if you use translations, there are ways to make sure your viewers get to see your video in their native language.

How many times have you seen a television advertisement and do not understand?

Online video allows you to communicate with your customers through different senses, emotions and at different levels.

• The meaning is obvious, visually and audibly. The very meaning are discussed as television, but your audience has generally chosen to watch your video. On TV there is no choice.


• The different emotions that you can touch with a video is limited only by your imagination.


• Different levels pictures, music, text, speech and any combination of these that you create.

These various senses, emotions and levels are similar to the way a child learns. By repeating what they see, speech, music and visual text. If you saw a child watching the same video again and again (and again), you can begin to understand how video can become an important part of your marketing mix internationally.

With online video, international customers may see your product or service over and over again until they understand exactly what you do or what you sell. Since video is made to be replayed in work perfectly with the way people learn. Just as children.

Exciting Advertising?

Consider printing marketing game and the old standard text or banner ads internet. Can you recall the last time you saw a print ad and circulation really? It was a great publicity that you called a friend to tell them to watch this page magazine? On the other hand, when was the last time you sent someone a video link, or one sent to you? If you have a computer, the video was probably sent more recently than the number of page magazine.

Wide audience, low cost

With online video, you can also reach a wide audience at low cost. If you already have a website or blog, you can publish your own videos free. There are online services, such as DailyMotion, which allow you to post videos for free. There are companies which allow you to download a video on their site and they have issued more than 20 video sites. The return on investment for the international marketing of the video can be amazing.

You can easily make a video and post it on the video sharing sites free. All you need is a digital camera. It is a free software that allows you to play with special effects to your video. Your video can also be used exactly as it is, making it appear more authentic.
According to the Interactive Advertising Bureau half the population of U.S. watch online video from next year, and these numbers are increasing. Remember that the U.S. represents only a fraction of the international community. Again, just talk to the United States, it was estimated that 20 billion videos online will be monitored during the summer of 2008. 9000000000!

Some guidelines for "The international acceptance.